FOUNDER JOURNEY & PHILOSOPHY

Harley Vargas

HARLEY is a visionary Colombian-American footwear designer who is on a relentless mission to revolutionize the world of design. But his journey didn't begin in the fashion industry, it was art that laid the foundation for his creative odyssey.

As a young artist, Harley’s passion for Japanese anime and American comic book art converged, giving birth to extraordinary character drawings that were as unique as they were captivating. Yet, it was a chance encounter at a comic con event that would alter the course of his destiny. A veteran artist recognized the intricate details in his drawings and urged him to explore the realm of clothing and shoe design, hinting at the boundless opportunities that lay ahead.

Driven by an unyielding desire to evolve as an artist, Harley embraced computers, embracing digital art, 3D modeling, and mockups. His exploration led him to delve into web design and logo customization, becoming a brand-building virtuoso for clients seeking his expertise.

Amidst this creative evolution, Harley’s eyes were drawn to the realm of high-end sneakers. Rejecting the notion of ordinary basketball shoes, he immersed himself in a world that celebrated culture, individuality, quality, comfort, and aesthetics. But his path to sneakers was not one of privilege; growing up as the son of a hardworking migrant family meant making selfless decisions and cherishing the few rare moments when he could own a pair of coveted kicks.

Life led Harley to work with established brands, honing his skills and preparing him for the creation of his own exclusive footwear brand. Fuelled by his deep admiration for street fashion and high-end designer sneakers, he set out to craft a legacy that would embody his creative vision.

The heart and soul of Harley’s brand lie in its dedication to diversity and its commitment to engaging with individuals who value exceptional craftsmanship and the power of design. Drawing inspiration from the ancient Japanese spirit of Monozukuri, Harley’s products exude a level of artistry that transcends mere footwear.

Raised in North Jersey, Harley now resides in the sunshine state of Florida where he finds solace in the proximity to both his home and the breathtaking beach in Clearwater. With more time to devote to his craft, he continues to pour his heart and soul into his footwear legacy brand. The 2020 pandemic granted him clarity and the chance to reinvent his brand design business and footwear start-up.

Harley is now on his quest to redefine design, one step at a time. His unwavering dedication, combined with his Colombian-American heritage and his love for art, street fashion, and high-end sneakers, makes for an exhilarating journey that promises to leave an indelible mark on the world of designer fashion footwear.